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Audio Tours - The Online Marketing Revolution Continues
The advent of the talkies changed the movie business forever - so maybe we shouldn't be too surprised if AudioTours look set to have a similar impact on the world of online property marketing.
Launched by South London-based AudioAgent Ltd towards the end of last year and now being rolled out nationally, AudioTours are designed to deliver a genuine point of differentiation in a highly competitive world. As a major new addition to your suite of marketing tools, they not only significantly enhance your ability to attract buyers and generate quality viewings, but also offer a powerful new listing tool. Vendors and landlords alike simply love them. In addition, AudioAgent can supply a whole range of valuable statistics on usage, including when, where and how often each tour is accessed, and even the type of device used - or example, a PC or an I-Phone.
Developed by a team of technical experts in extremely close consultation with practising agents, AudioTours reject the use of whizzy computer-generated graphics to deliver the visual content in a trusted photographic format allowing viewers to digest the content in a relaxed and enjoyable way. The real stroke of genius was to take this tried and tested technology and then harness it to the power of the spoken word, through the use of professional voiceovers and even background music. The result: a hugely powerful interactive presentation tool which has the appeal and impact of a TV or cinema ad - but crucially, at a fraction of the cost.
Leaving costs aside for a moment, two other factors make audio tours a uniquely attractive proposition for agents. Firstly, they are incredibly easy to use. In fact, all the user needs to do is email Audio Agent with the relevant web link, brochure or even just the address for each property. That's it - 30 seconds tops! They do all the rest, from creating the slide show and writing the script, to recording the voiceover in their purpose-built studio and synchronising the combined presentation using some very clever proprietary software. Typically, the end product is emailed back to the client within 24 hours.
The second key factor is the extraordinary flexibility of the system. This is a completely bespoke product, precisely tailored to take account both of the agent's requirements and the particular characteristics of each property. No standard formulae or stock phrases here. Instead, each script is individually crafted to reflect not only the writing style favoured by the agent but also the qualities of the property concerned. AudioAgent can also call on the skills of a whole team of professional voiceover artistes - so if required, agents can even specify a particular regional accent or even a different language!
This high level of flexibility is also carried through to the many different ways in which audio tours can be used. At one level, agents can upload them to their own company websites, or any of the major portals, including Rightmove, PropertyFinder and Primelocation. At the same time, they can also be used much more proactively. For example, they can be emailed to selected applicants as the basis of a targeted direct marketing programme. Similarly, given the growing importance to business of online social networking, they can also be uploaded to sites such as YouTube, Twitter and Facebook - or indeed, anywhere else that an innovative agent might decide to advertise. The applications really are endless.
So, finally, back to the question of cost. Amazingly, a batch of 5 audio tours can be purchased for just £99. At less than £20 per tour, this arguably represents the biggest bargain in estate agency today!
All in all then, it's no wonder that many leading agents up and down the country are already using audio tours. Indeed, perhaps it's not so fanciful after all to speculate about the transforming effect they might have on the market as a whole. Just look what happened to Douglas Fairbanks and the other stars of the silent screen...
For further information about AudioTours, contact the team at AudioAgent Ltd direct on info@audioagent.net,or by phone on 08431 710 480.
Audio Tours help agents win listings
Alan Gout – Michael Everett - Owner
“In an industry where unique selling points are hard to find, we have found audioagent tours have given us the edge over our competition. They have secured us instructions which have already resulted in valuable income and have increased the level of enquires received from www.rightmove.com ”
As we all know, it’s a tough market out there and listings are hard to come by. Agents who purchase audioagent tours are using them for many reasons. They not only enhance the listings but will actually assist you in winning listings due to the following reasons.
- They increase your profile to potential vendors.
- The audio tour provides a unique quality marketing tool to secure that sole agency.
- Professional voice over, talks you through the tour - which sellers love.
- A quality showcase brings you quality instructions.
- Don’t negotiate your fees any more, use the great new audio Marketing Tool from audioagent and increase your average percentage fee
- Don’t drop your price, improve your service with exciting bolt on products.
To contact audioagent either call them on 08431 710 480 or email sue@audioagent.net
Audio Tours integrated into Estate Agents Software
AudioAgent have worked extremely hard to ensure that their audio tour process is as easy as possible for their estate agent clients. AudioAgent are in early integration discussions with most of the major UK Estate Agency software providers and they have now completed full integration with ISSL and Jakx Software.
ISSL comment
“We are committed to providing our customers with the best choice and availability of the most innovative marketing products in the market. With this in mind we are pleased to offer estate agents direct access to the new and very exciting Audio Tours provided by audioagent”
Audio tours can now be ordered directly through the Jakx software with the click of a button. AudioAgent will build the Audio Tour and return it to the Jakx system in 48 hours. This tour is then uploaded to the Agents website and all portals through automation.
“Anything we can do here at AudioAgent to make the agents life easier is paramount. By integrating our system with the software providers it allows agents to work even more efficiently. The demand for these tours has increased significantly recently as agents not only use them as a listings tool but we are now able to feedback tangible statistics and real life viewings through our ‘request a viewing’ feature”
To contact audioagent either call them on 08431 710 480 or email sue@audioagent.net
AudioAgent working with Agents to provide the “perfect tour”
Capital Estates – Rob Tancred – Owner
“We have been waiting for a long time for a product that allows us to represent our properties in the best way possible. We love them and we feel they offer us a huge selling point to win listings. It is also a great way to get money up front from Vendors which is obviously always good news. These definitely help us sell properties and get viewings quicker through our online portal partners”
With innovation and progression at the forefront, here at AudioAgent we have listened to our Estate Agent clients to provide them with a marketing tool that works - designed by Estate Agents for Estate Agents.
We have worked closely together and our new Audio Tour v2 provides agents with a listings tool as well as a cost effective and accountable online marketing advert which represents the property in the best possible way.
AudioAgent are excited to announce the launch of their new Audio Tours – The tours are now much bigger and have been designed to provide even faster download times with tangible stats and feedback which is provided to Agents on the success of every tour.
A new “request a viewing or further information” feature is displayed at the end of every tour, this is a convenient way for consumers to request further information. This will register interest and audioagent will provide this by email to the agents to follow up.
In addition to all the other changes, the new ‘you tube’ style ad will allow property buyers to see other properties of a similar nature from that agent for sale.
“It is very important for agents to get all their relevant properties across to potential purchasers while they are looking and interested. If someone is looking at an Audiotour of a 3 bedroom house then why not offer the other properties for viewing from that specific agent? This increases the chance of someone finding a house that suits them and we hope requesting a viewing”
Our clients continue to agree that the audio Tours allow them to win listings as well as turn online viewings into real life interest.
To contact audioagent either call them on 08431 710 480 or email sue@audioagent.net
